Bachelor of Business Administration | May 2015
Double Major: Marketing and Business Analytics & Information Systems (BAIS)
Involvement
Professional development director, planned media crisis competition
Big sister /
devoted mentor
VP of Social Committee
ACtive member, competed in AITP National Collegiate Conference
senator, student life committee
President of hall assoc., resident assistant 2 years
In 2015, I was one of 7 students selected to give an Ignite presentation for incoming Tippie College of Business students about something I had learned during my time at Iowa.
I chose to speak about the importance of communication, being connected with people and the world around you, and how doing so can positively impact your college and professional career.
More detail on the Ignite format here.
course highlights
- Consumer Behavior - Behavioral and social aspects of marketing; research methods and findings from behavioral sciences, their relation to production, consumption, and marketing of products, services
- Marketing and Sustainability - Developing and implementing sustainable marketing strategies; developing more environmentally friendly products, more sustainable logistical systems, socially responsible pricing, and promoting sustainable products in a socially responsible way
- Marketing Research - Role of marketing research information as a tool in management decision making, tools and skills to execute. Course included survey writing, analysis in SPSS
- Business Process Analysis - Design, management, and improvement of business processes; data-driven approach to map a value stream and analyze industrial and service-oriented business processes to identify improvement opportunities; discrete-event simulation tools utilized to model business processes and demonstrate effect of variability on process performance metrics; role of information systems to increase an organization's efficiency; project-management skills with particular emphasis on understanding issues involved in designing an information system to successfully support a business operation
- Business Intelligence - Methods and tools of processing, manipulating, analyzing, and visualizing data for descriptive analytics and insights that can aid business decision making. Fundamentals behind cluster analysis, decision trees, neural networks, etc.
- Database Management - Designed and implemented of a database using relational DBMS; emphasis on issues of logical and physical design, database administration, concurrency control, maintenance
- Decision Support Systems - Programmed Visual Basic for Applications in Excel to develop spreadsheet-based, decision-support systems
- BAIS Capstone Project - Team project involving satisfaction survey results from real-world customer (The University of Iowa Housing and Dining); deliverables included presentation to customer, project report, and prototype implementation
- Field Studies in Marketing - Experience in planning, designing, carrying out, reporting on a marketing research project for a profit or nonprofit client organization; communication with managers, application of marketing research, meeting deadlines, converting research findings into action recommendations for management